AI Versus Human: Why Freelance Writers Still Outshine Automation

My first experience with ChatGPT actually happened when I didn’t even know what AI writing was.

I was editing articles for a client, and I was amazed at how poorly they were written. The language was repetitive, and there were so many unnecessarily long and complicated words.

It was only when I started experimenting with ChatGPT that I realized that I was editing AI-written content.

At first, I thought AI content writing for businesses was amazing! And then I was scared that it was going to render freelance writers obsolete.

However, the more I used it, the more I saw that repetition and lack of clarity. I knew that good writing needs a human touch.

Can You Use AI for Freelance Writing?

As a freelance writer, I use ChatGPT for content writing – but not in the way you think.

AI content writers can’t even begin to understand a business’s tone or voice. They don’t understand SEO optimization and word count.

All an AI writer does is compile information already available on the internet and reorganize based on your query.

So this is how I use AI as a freelance writer – it’s a tool to help me gather and organize information.

But it’s up to me to write it.

Is AI Content Writing Better Than a Freelance Writer?

While AI content generators are impressive and can generate text in the blink of an eye, they really can’t delve into complex topics or infuse creativity into the writing.

Again, it can’t adapt its style to suit your unique voice.

Freelance writers understand tone, context, and the ability to connect with the target audience. These are all qualities AI struggles to replicate.

When you’re audience comes to your site and your blog, they are looking for information. However, they want to hear the information from YOU, the business. They want it to feel like you are talking directly to them.

This makes them feel valued, and it helps to build trust. Trust is what turns a reader into a customer.

How Do Freelance Writers Provide Better Content?

Apart from understanding the writing process, freelance writers can adapt their skills to different types of content and different voices to create engaging content that draws people in.

  • Creativity and Originality: Freelance writers bring a unique and creative perspective to their work. This makes the content informative, engaging, and original.
  • Understanding of Brand Voice: Freelance writers take the time to understand the specific voice and tone of a business. This way, the content aligns seamlessly with the brand to create a consistent and authentic message.
  • Adaptability: Freelance writers can adapt their writing styles to suit different industries and target audiences.
  • In-Depth Research: AI writing software and generators are not 100% reliable. Freelance writers can ensure content is reliable and accurate by doing in-depth research.

Another thing worth mentioning about hiring a freelance writer versus AI is the writer’s ability to offer more value to their work.

Freelance writers can also help with content ideas and content strategies. They can conduct keyword research and optimize content for search engines. They can help with content marketing.

Freelance writers do more than write. They can address so many different aspects of creating content that AI generated content can’t even compare to.

Let’s Work Together!

While AI content writing tools have their merits, businesses looking for a personalized and impactful approach to content creation should consider the unique value that freelance writers bring to the table.

If you’re ready to elevate your content strategy to new heights, I’m here to help! Contact me today to discuss how we can collaborate and bring your business goals to life.

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