My Work
Writing and strategy that help your website work harder.
I help businesses improve website copy, page structure, and overall messaging so their content does a better job of building trust and moving visitors toward action.
Take a look at a few projects and case studies that show how that work comes together.
Client Projects
KickBasics Loft – SEO & Website Overhaul
Project Overview
KickBasics Loft is a health and fitness studio that offers personal training and group classes. They wanted a website that not only showcased their services but also helped bring in more clients and class participants.
My Role
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Website copywriting
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SEO keyword strategy
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Content structure and flow
The Challenge
KickBasics had a strong concept but their existing site wasn’t converting visitors. Messaging was unclear, and users struggled to understand what made their programs different.
The Solution
I created concise, motivating copy that highlighted the accessibility of their workouts. The new layout featured clear CTAs, friendly tone, and value-driven headlines. SEO and internal linking were optimized to increase traffic and conversions.
The Results
Since launching the new site, KickBasics has seen:
- More website visits through Google search
- An increase in one-on-one personal training clients
- Higher class participation thanks to better online visibility and blog content driving social media engagement
- They were able to move into a larger space and grow their business!
Ready to Get Started?
Your website content should help people trust your business, understand what you do, and feel ready to take the next step.
That’s where I come in!
I keep the process simple and focused on creating stronger, more effective content.
Let’s talk about your project and how to make your website work better for you.
Services designed to improve traffic, trust, and conversions.
Website Copy
The actual words on your key web pages, written to build trust and get more people to take action.
Starting at $25
SEO Structure
The planning behind the page, including keyword direction, headings, layout, search intent, and overall page flow.
Starting at $15
Website Improvements
The cleanup and optimization that make existing pages stronger, clearer, more natural, and more effective.
Starting at $20
